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What does a Professional Website mean?

Monday, 02 November 2015 by

You've seen the term "Professional Website". What does it actually mean?

A professional website means a website that looks great, is mobile friendly, SEO friendly and easy to manage. We deliver this through a cutting edge CMS.

  • Beautifully Designed
  • Responsive
  • Easy to use

What is a CMS?

A CMS is a content management system that allows you to easily update the content of your site. We offer this as standard as part of your site. Once you have a site setup, you will be given your login details. This will allow you to log directly into the "backend" of your site.

It allows you to:

  • Update page content
  • Add pages
  • Add to your blog
  • Update images or add features
  • Increase SEO Optimisation
  • Move site elements
  • Change Menus

Why is this important?

Websites usually perform much better when tailored to their purpose. Who else would be better to do that than you? It also saves you money. You don't have to pay expensive developer every time you want to make a small change.

What are the benefits of a Pozo site?

  • Great Support
  • Your site is backed up daily
  • Cost Effective
  • Search Engine friendly
  • Customisable
  • Easy to manage

What is SEO optimisation?

Monday, 02 November 2015 by

So you're wondering what SEO Optimisation means?

SEO stand for Search Engine Optimisation. It's a new buzz phrase that in short means helping search engines understand your site.

SEO Optimisation, essentially means to help a search engine know where to look to understand your site. Further to this, it is also making sure your site has the tools to ensure that when Google, for example, comes along to check out your site, it's getting the right information.

SEO Optmisation definitely helps your google ranking. The majority of website traffic is generated by commercial search engines (Google, Bing, Yahoo etc.).

Search Engines look for a couple of things:

  • Content
    • What is your site about?
    • Is the content unique?
    • Do the titles of pages match the page text etc.
  • Performance
    • Does the site work properly?
    • Do all links work?
  • User Experience
    • Is the site easy to navigate?
    • Mobile Friendly?
      • Search engines have really come down on this.
    • Does it look good?
    • Will people stay your page for longer than 1 second?

Search Engines tend to hate these things:

  • Overuse of keywords
  • Fake Links (don't buy links!)
  • Poor User Experience
  • Non mobile friendly websites.

We do our best to make sure your page has every chance of a high Google ranking. Don't be fooled by cheap website "Build your own" style sites as what's mentioned above is rarely taken into account.

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