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What is SEO optimisation?

Monday, 02 November 2015 by

So you're wondering what SEO Optimisation means?

SEO stand for Search Engine Optimisation. It's a new buzz phrase that in short means helping search engines understand your site.

SEO Optimisation, essentially means to help a search engine know where to look to understand your site. Further to this, it is also making sure your site has the tools to ensure that when Google, for example, comes along to check out your site, it's getting the right information.

SEO Optmisation definitely helps your google ranking. The majority of website traffic is generated by commercial search engines (Google, Bing, Yahoo etc.).

Search Engines look for a couple of things:

  • Content
    • What is your site about?
    • Is the content unique?
    • Do the titles of pages match the page text etc.
  • Performance
    • Does the site work properly?
    • Do all links work?
  • User Experience
    • Is the site easy to navigate?
    • Mobile Friendly?
      • Search engines have really come down on this.
    • Does it look good?
    • Will people stay your page for longer than 1 second?

Search Engines tend to hate these things:

  • Overuse of keywords
  • Fake Links (don't buy links!)
  • Poor User Experience
  • Non mobile friendly websites.

We do our best to make sure your page has every chance of a high Google ranking. Don't be fooled by cheap website "Build your own" style sites as what's mentioned above is rarely taken into account.

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